Legitimate Interest Assessment


To comply with GDPR, Data Send UK has carried out a Legitimate Interests Assessment which is documented below.


Purpose of Processing
Email Marketing - Data Send UK Ltd perform email marketing in accordance with the UK GDPR for business to business email delivery. All email marketing lists are purchased from a reputable list supplier that is registered with the Information Commissioner's Office and operates in accordance to the GDPR and ICO guidelines. Based on their research, we believe in good faith that the contacts provided to us based on the 'job title' and 'industry', allow us to email such business contacts under the 'Legitimate Interests' principle, solely for the purpose of marketing our business and introducing our company to the right people or department. Data Send UK Ltd do not rent or sell any of this information.


Lawful Business Objective
The processing is necessary in order for Data Send UK Ltd to promote its service and is used solely for business-to-business marketing purposes; a lawful business objective specifically identified by the Privacy and Electronic Communications Regulations 2003 (PECR). Recital 47 of the GDPR identifies direct marketing as a legitimate use of personal information.

 

Reasonable Expectation

The data subjects are senior business people with decision making and budgetary responsibilities and can reasonably expect to be contacted with marketing material relating to their professional roles.

 

Adequate, Relevant & Limited

The data provided in the lists is limited to names of senior managers and directors, their job titles, company addresses, company land-line telephone numbers and corporate email addresses. Data Send UK work with the list supplier in order to keep their marketing lists GDPR compliant.

Opt Out
If a data subject requests that their data is removed from our database by using the 'unsubscribe' link provided in the email or by contacting us via any other means, it is suppressed so that it cannot be accessed or added again at a later date.

 

Data Send UK has updated its privacy policy to show that we are relying on legitimate interests to process data for the purpose of marketing the business.

 

Document Version: 1.0

Last updated: 08-11-22